I am an experienced campaign and field marketing professional with over 10 years in B2B, including SaaS, PaaS, and FinTech across ANZ and APAC.
In a nutshell, I am a hustler, a creative mind with a structured and goal-oriented approach focused on measurable results.
Throughout my career, I have successfully planned and executed multi-channel campaigns that were founded on business data insights and delivered the expected ROI.
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I pride myself for my project management and organisational skills, particularly with regards to events. I can handle fast-paced, high pressure situations and - like the 'duck analogy' - I keep "Calm on the surface, but always paddling like the dickens underneath.”
My superpower? I am capable of forging meaningful relationships with stakeholders both internally (ie Sales, Channel and Product) and externally (partners, customers, industry bodies, media etc). This enables cross-functional alignment, enhances collaboration, and creates new opportunities.
Key Achievements
ROI
Drove a 2x improvement in Acquisition Cost for New Qualified Opportunities.
Event Marketing
Won 'Best Stand Award' for two consecutive years at the Sydney Build Expo 2023 and 2024.
Sales Enablement
Introduced an innovative customer engagement strategy at trade shows, inclusive of a marketing collateral, talk tracks and sales enablement plan.
Email Marketing
Developed content and creatives for Trade Media eDMs that achieved the highest CTR they had in three years and highest open rate of 39.1% in the last 12 months.
Lead Generation
Managed the successful enablement of a team of 20 sales reps which allowed to generate over 1k leads across 2 days.
ROI
Consistently hit the quarterly marketing generated pipeline for my vertical.