Resume

In addition to my resume, this portfolio is a collection of my work demonstrating my experience in content creation, social media, web design and copywriting.

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EXPERIENCE

Feb 2021 - Present

DEFINITI

Marketing and Communications Manager

Plan and implement lead generation and nurturing campaigns to create new opportunities and support sales in maintaining a healthy pipeline
Responsible for the company's event and sponsorship strategy
Sales enablement - Supporting the sales team with collateral (product demos, product sheets, battle cards, case studies, e-books etc.
Product marketing - Work closely with product on use cases
Establish new relationships with industry stakeholders and tech vendors as well as leverage existing partnerships to generate new opportunities for brand exposure and lead generation
Web redesign, Social Media & Content Creation

June 2020 - Oct 2021

NVISION TALENT

Marketing Consultant (freelance)

Responsible for the company's marketing activities, including:

Develop candidate case studies
Social Media Management
Content generation and editing (salary guides, videos)
Identify PR opportunities for print and web
Website redesign (Wordpress)

May 2020 - Feb 2021

THE CULTURE EQUATION

Marketing & PR Specialist (part-time)

Responsible for the company's marketing activities, including:

Manage social media channels (LinkedIn, FB)
Manage the monthly newsletter (content and implementation)
Content generation such as blog, news articles, downloadable e-books and marketing collateral (business proposals)
Identify PR opportunities and establish relationship with relevant publications
Manage pre and post marketing activities for monthly webinars
Plan and implement website redesign (Wordpress)

Experience

Oct 2019 - March 2020

Interpro People (Sydney)

Marketing and Events Executive

Responsible for the company's overall event and digital marketing strategy and implementation, including: managing social media channels, marketing automations, content generation and email campaigns.

ACHIEVEMENTS:

Reached over 70 registrations to the series kick-off event (goal of 70)
Implemented EDM campaigns that beat the industry metrics benchmarks for Unique Open Rate (21.9%) Clicks to Open Rate(6.4%)
Increased LinkedIn Company following by 62% via organic
Increased Instagram following by 35% via organic

Aug 2018 - Oct 2019

FINDEX

Project Manager

Responsible for meeting the requirements and coordinating activities towards the delivery of two Fintech projects:

Maintain project plan and track deliverables
Liaison with technology vendor
Stakeholder management and engagement
Assess project risks and issues and provide solutions where applicable
Maintain project documentation for governance and reporting
Document and follow up on important actions and decisions from meetings

May 2017 - Aug 2018

FINDEX

Marketing & Events Coordinator

Planned and organised the two Findex employees' annual conferences: Emerging Leaders Conference (Nov ’17) and Partner Conference (Feb ’18). Conferences had a combined attendance of 700 delegates and overall budget of AUD $1.7M.

ACHIEVEMENTS:

Managed to considerably beat the allocated budget, saving the business money.
Achieved a smooth and seamless running of all conference proceedings.
Received an overwhelming positive feedback from senior management and delegates (based on post-conference survey)

May 2015 - Feb 2017

Secure Trading (London)

Events & Marketing Manager

Planned and implemented the company’s event, marketing and sponsorship strategy. This involved researching and identifying opportunities within industry events (tradeshows, conferences, seminars, awards) as well as developing and producing corporate events from conception to delivery (including strategic event planning, budgeting, logistics, H&S, venue & supplier liaison, on-site delivery and post-event evaluation, ROI).

ACHIEVEMENTS:

Organised Secure Trading presence within one of the largest expos of the gaming industry for two editions (ICE Totally Gaming 2016 and 2017). The Secure Trading stand and engagement activities (rugby simulator and VR gameplay) attracted over 600 visitors.
Organised the most attended Secure Trading event, the Cyber Security Forum, held in the Churchill War Rooms, in July 2015. A thought leadership piece which strengthened the company image within the industry and generated networking opportunities with relevant stakeholders.
Skilfully negotiated offers, contracts, and sponsorship opportunities with suppliers, event organisers and stand constructors to obtain the most cost effective outcome.

Aug 2013 - Apr 2015

Active Communications International (London)

Events Coordinator

Venue management and Hotel liaison
Speaker Management
Produce, proof and arrange print of conference collateral
Conference Delegates correspondence/admin assistance
Budget management and event financials.
Sponsor management – Main point of contact post sale for sponsorship and exhibition clients
Manage conference registrations.
Post-event activities – Collate results from conference feedback forms; compile reports outlining the outcome of the event from an operational perspective; reconciliation of invoices from vendors.
Website maintenance – Create conference pages; keep content up-to-date
Administrative duties – General Admin / office management